Complete Affiliate Marketing Easily course absolutely free
- Introduction
Hello and thank you for getting
my new report.
In this report I am going to outline a few techniques that I use to really amp up my affiliate promotions.
This isn’t exactly a “how to make money with affiliate programs” report. It is more a “how to make MORE money with affiliate programs”.
So I assume you know what an affiliate program is and that you have been involved in promoting affiliate products before.
1) There are tons of different affiliate products to choose from.
2) Clickbank.com is a third
party service, so you know you will be getting
paid unlike a company who runs their own affiliate program.
3) Many merchants at
Clickbank.com are paying 60-75% commissions PER SALE which is fantastic to us affiliates.
You can of course use these ideas in this report to
promote anything, and maybe you already have a program/opportunity in mind that
you want to promote and that’s fine.
But if you are looking for
new markets/products to promote, Clickbank is a good choice.
Let’s get on to the tactics!
- Using Videos to Skyrocket Affiliate Sales!
Videos have come a long way online
and are now starting to show up in just about every promotion you see, and for
good reason, they produce big sales!
You can certainly use them to promote your affiliate
products with great success.
Here is an idea that I have
been testing with great results. It is creating a video of the actual members
area or the product itself.
By video I mean a screen
capture video using a program like www.camtasia.com.
Camtasia is only one screen
capture program out there so
do some research to see which would be best for you. There are others much
cheaper with less features.
Also, when it comes to video
editing, make sure you check your own computer to see if you already have some
video editing software installed. A lot of computers come with video editing
software now for home movies and such. You can use this exact same software to
edit your screen capture marketing videos.
Once you get some screen capture software you create a
"Here is what you can have in minutes" style of video. You call it a
"tour of our product".
You then add this video to your affiliate product promotion
and boom, increase sales!
It is very
simple to do and hasn't failed yet to work for me! Here is how you can do this:
Step 1) Start up the screen cam
software, and welcome the viewer to the product tour video.
This can be a simple greeting where you introduce yourself
as a user of the product and give a quick introduction to what will be in the
actual video.
Step 2) Login to your members
area where the product will be downloaded. Or, if the product is an actual
downloadable file like a .PDF report/ebook, you can just open the file.
Step 3) If there is a download page, it is a good idea to
show the download page, discuss the bonuses, etc..
Talk about everything they
receive when they order and show them in the download page. You can even show
them
the order process and how it
works. A lot of people online are still a bit scared to give their credit card
numbers over the Internet. They do not want their credit card to get stolen by
some hacker, and are also concerned with the people they are ordering from
scamming them.
So if you show how easy and safe
the order process is, this can surely helps sales by reassuring customers that
they will not get scammed out of their money and that the product is safe to
buy.
Step 4)
Show them the chapters in the book while reading some of it. This is a big
part, it shows the viewer that the product is real, shows how it is presented, and they get a quick taste of
exactly what is inside.
You can go by each chapter to
show them the headlines/titles of the product. This can produce big sales as it
really taps into people's instant gratification trigger button.
You basically are saying "You can be reading this
right now!"..
You should get permission from
the owner of the product before you show the inside of their product to the
public,
but this shouldn't be a problem.
Just explain
what you are doing and let them know that the viewers of the video would only
be able to read a few pages in the video and that you aren't showing the whole
entire book in the video.
Also, this works the same way
if you are promoting a software program. Show how the programs works, the
features, etc..
Step 5) Thank the viewer for
watching the video and remind them that they can have this within minutes from
now.
Also, if you have an affiliate
program, you could give them a quick glance at that and tell them they could
recoup their investment by just referring 2 friends. This is also very powerful
as it makes the product seem even less risk.
Something else that I have used in a few videos is showing
the guarantee of the product to make sure the visitor knows that if he is not
happy with the product, he can get a full no questions asked refund.
I have also
used these videos to build lists. You can say something like: "Subscribe
today and receive a video tour of XYZ product free!"
People subscribe and get the
video of the product you are promoting sent to their email.
Something else I have been testing
with great results is what I call an "Insiders view".
If you go to Google.com and
search for a heavily promoted affiliate product you will see lots of people
have set up web pages and use Google.com's Adwords program to advertise it.
They use
ads that say things like: "XYZ Product Reviews"
or
"Don't
Buy XYZ Product Until You Read This" etc..
They are using these ads to
generate traffic to their page which then links to the actual product through
their affiliate link so that they get credit for the sale.
This is a
simple tactic that people have used for years. What I have been testing is ads
that start like:
"Get An Insider's View Of XYZ
Product"
This ad links to my page
which then has my video automatically start. The video is of course all about
the product, shows it chapter by chapter, shows the download area and order
process, etc..
This works well, and of
course you can even get them to subscribe to your list first before they can
get the "Insider's View" video.
Something else you can do with
this video is to submit it to the video directories like Youtube.com and Google
video.
Make sure to link back to your site in the description
area to generate traffic back to your site.
This can be a quick and easy traffic generator. Search
engines love video and if you do this idea you will have one to submit to the
video web sites. It's quick and easy, give it a shot!
- Limited Bonuses
One more thing you will
definitely want to mention in your video is if you have included any of your
own bonuses if they order the affiliate product.
Something like "If you order XYZ report, I will throw
in my own ABC report as a bonus, but only if your one of the next 50
orders" etc..
This of course will also add value to the product you are
promoting and easily boost sales.
Generally the better the
bonus, the more sales, but do not overshadow or devalue the main product you
are promoting with your bonus.
-
My Subscriber System
I have been using different
subscriber systems to both build a list and make affiliate sales for some time
now and have released two reports on very similar ideas, one called The Profit Funnel Secret and the other is The Subscriber
Simple Secret.
The Subscriber Simple Secret
is a simple plan that you can follow and set up to start building a list for
free, and make money with affiliate programs.
The concept is based on my Profit Funnel Secret that I
released a few years ago. The Internet moves fast and in 2 years some
strategies lose their effectiveness. Although the Profit Funnel system still
works great, and I still use it everyday, I wanted to see if I could better it,
and I did...
So I have modified and added to the Profit Funnel Secret
to make it better and more effective..
With the Profit Funnel
Secret, you use a squeeze page to capture subscribers. All you need with your
squeeze page to make this work is about a 40% conversion, meaning for every 100
people that go to your site, 40 will subscribe to your list.
Although the more the merrier,
40% will work fine. I have had some Profit Funnels generating 60% conversions,
but 40% is all you really need.
When somebody subscribes, they
are taken to either a product of yours (best option) or if you do not have one,
you will be an affiliate for somebody else’s product and promote that. All your
product or affiliate product needs to do is convert at about 1% (1-2% is the
industry average and easily obtained) to make this strategy work.
Since this report is about promoting affiliate products,
let's just stick with that!
Then you use pay-per-click
advertising to advertise your squeeze page (although most traffic generation
strategies
will work, I have been using PPC for it's simplicity and
effectiveness).
That is the pure basis of it,
and I know it sounds basic at first glance, but there are some very important
factors in this system that makes this work like crazy.
After you
have it setup, you only need about $10-15 in funds to start with the PPC
engines and then everything after that is virtually free. Free subscribers after the initial $10-15 forever!!!
Of course the whole point is to
build up a big list so that you can make money promoting other people's
products for years to come.
You will not only will you be
generating free subscribers, but also you will be making sales left and right.
And you can
set this up as many times as you want in any market. Here is the formula to get
this to work properly.
Let's say that once you have your
squeeze page set up, it converts at 40%. So every 100 visitors that come to
your site, you get 40 subscribers.
So let's say you start with $15.
You spend $15 at Google Adsense
or Overture.com to advertise your squeeze page at $0.05 per click.
That means that once you have
exhausted your $15, you will have received 300 visitors to your squeeze page,
and 40% will subscribe.
That means 120 people will be
redirected to the sales letter of whatever affiliate product you are promoting.
So you go to clickbank.com and
find a product that has to do with the PPC keywords that you bid $0.05 on and
that clickbank.com product cost $37 and pays you 50% commission as an
affiliate. This is just an example of course, you may find one that you like
that is better, etc.. Like I said earlier, lots of clickbank.com products that
you can promote are now paying 60-75% which is a fantastic commission!
So, back to our visitors, 120 people will subscribe and be
redirected through your affiliate link to a product that costs $37.
All that affiliate site needs
to do is sell at 1%, that's it! Some will sell at 2-4% which is where you want
to be, but 1% is all you really need. The higher the sales ratio for the
product you are promoting, the more subscribers you will be able to generate.
So out of the 120 people that
subscribed to your list and saw the affiliate product's sales letter, 1 of them
buys, making you $18.50 in commission. You just made back the initial $15 you
put in and made $3.50 in profit.
BUT, the real reason you are doing
this is the 120 subscribers that you just got for free!
This is incredibly powerful! Do
not dismiss this whatsoever!
Now, the way to really make
this work is that when you setup your squeeze page, you set up an autoresponder
that they are subscribing to. This is where even more affiliate profits will
show up.
Your squeeze page has to give
something away for free for maximum conversion. A free report, a free 5 day
series by email, etc.. This is why they are subscribing in the first place.
Although it isn't 100% necessary to give something away for free, you can get
them to subscribe just by using good copy that gets them curious.
The way to make this very profitable is in your follow up
messages. This is where you can setup a whole years worth of follow ups (You
don't have to do this all at once either! I use a system for this as well.)
Let's say you have 50 follow ups promoting 25 different
affiliate programs that are all selling products that are related to the
keywords you bid on with the PPC campaigns- 2 followup emails for each
affiliate program.
This is 'set it and forget it' at its best. Once you have
this setup and working to where your first product that you promote when people
subscribe to your list is paying for your PPC advertising, all of your
subscribers are basically free, and anything that your list makes by promoting
those affiliate programs is pure profit and automatically generated! You don't
even have to answer customer emails or do any support, none of that!
Now, here's how to avoid doing
the work of finding 25-50 different affiliate programs all at once. I start
with 5 and setup about 2 months worth of autoresponder messages promoting those
5. Your first 5 are quick and easy.
Then one day a week (just pick
a day) I check my PPC listings to make sure they are still running, add more
money to them if needed, and find another 5 affiliate programs to promote and
then add follow up messages for those 5.
After a few weeks, your whole
system is completely done and no more work is required, except for the few
minutes per week it takes to login to your PPC account and make sure your ads
are running.
So think if you had 20 of these
sites building lists for you, and promoting affiliate programs for you all on
auto-pilot?
But wait, this gets much better!
Once you have a list, or a few
lists built up- You can send broadcast messages to these lists and really see
the traffic flow to wherever you want to send them (a new product, affiliate
program, whatever!)
You can cross promote, do joint
ventures to your list, run subscriber specials, etc.. Once you have your list
built up, the income opportunities are enormous. I have been running opt-in
lists for 9 years now. It's like my own money printing machine!
This is still one of the
easiest ways to generate multiple income streams, build your list, and generate
traffic all on autopilot that I have tried, and I have tried a lot!
That's my Profit Funnel
system, and a good one to work that is quick and easy and actually does build
you a list!
The only change I have made is to get rid of the squeeze
page.
Squeeze pages, although they still work, are becoming less
effective lately.
The main reason is because everybody is using them. You
have to fill in your name and email to do anything online now and people are
getting sick of it.
The majority of stuff that you
get for free for filling out the squeeze page forms is junk and the visitors
know it.
But like I said, they do still work, but I think they are
only going to keep losing steam as more and more people set up more squeeze
pages.
Another problem with using a
squeeze page is the advertising. Google.com already frowns upon using their
Pay-per-click advertising to advertise your squeeze page and often times won't even
let you.
More advertising vehicles are following suit as well.
This will
make advertising your squeeze page quite difficult. So what's the solution?
I have been using low cost reports
to build my lists and using different variations of this system to promote my
products and affiliate program products.
For instance, instead of a
squeeze page that is simply there to generate a subscriber, I sell a report for
$1-$5.
That is the change, the rest of the system works exactly
the same way.
So where do you get the short reports to sell? Private label of course.
Here is what I do with private
label content to make it much better. I get all kinds of private label reports,
articles and ebooks on one topic, read them all, take out the best stuff from
each private label item and make one "best of" report.
So this means I get the best
information from various different sources as oppose to one source where some
of it is good information, and some of it is bland/outdated/rehashed...
I suggest you do the same. This
way, you do not have to write anything, you just copy and paste most of it into
one great report!
Finding PLR products to make your “best of” report will
come quite easy as they are literally everywhere. Just go to google.com and
type in "private label ebooks", "private label resell
rights", etc.. and you will see what I mean.
You are
looking for private label ebooks/reports that come with sales letters. No
software! Software is way too much work.
If they come with sales letters,
then you do the same when writing your sales letter by making a “best of” sales
letter to sell your report.
The best places I have found
are the memberships that give you two new ebooks per month with sales letters
for like $30. That’s a product with PLR with a sales letter for 15 bucks that
you can make money with for years to come.
Plus, you usually get access
to all of the previous months products! I am not going to give you a list
because these sites go up and down often and the list will be outdated quick.
Just go to google.com and do the search and you will find plenty.
You can even do this with
just one PLR book. Let’s say you just want to create a 20-30 page report and
you got the private label rights to a 100 page ebook.
You can edit it down to a “best
of” 25 page report by cutting out the 75 least helpful pages.
That way your customer gets just
the guts, the best parts of that 100 page book.
Then set your report up using
the sales letter provided, advertise it using PPC and build your list for big
affiliate profits!
I know this kind of takes away from the whole appeal of affiliate marketing because this is selling your own product, when affiliate marketing is about selling somebody elses.
But remember, if you truly do not want to sell your own,
you can still use the squeeze page idea above and not sell anything of your
own. It does work still and should not be dismissed.
-
Teleseminars
Teleseminars can be big big
affiliate sales for you if you can get the owner of the product on the phone
for an interview.
That's where the real money
is when it comes to generating sales through teleseminars. You basically do it
like an interview.
But, you can
also do teleseminars yourself as long as you can give good content. The whole
point of a teleseminar is to give the people calling in good content.
That is the main priority.
Too many teleseminars these days are just crap content and
sales pitches wrapped into one.
The ones that make big money are the ones that give good
solid content for 90% of the call, and then have the last 10% talk about the
product they are offering (which of course goes directly along with the content
they just gave)..
It is much easier to make this
work when you can interview the creator of the product. Some will agree to
this, some will not. There isn't any one foolproof way to do this. Some people
are just good salesmen and can get people on the phone and sell hundreds of
products, others can't.
The main thing about any kind
of teleseminar is giving good quality content and not trying to shove a product
in their faces.
Some things that will help:
- If you are doing the call
alone, then come up with a passionate speech
about how you had XYZ problem and how bad it was (relating to the
customers) and then the product (the one you are going to promote after you
have related to them) solved it for you..
- Don't be afraid to get a
friend on the phone to help you along, or to even ask you questions. Listening
to a teleseminar with two people is much better then just one. It kind of balances things out and almost always
produces more sales.
- Try to get an interview with
the creator of the product so he can talk about some ideas in the product itself. This will be a much better
sales generator for you.
Other then
that, it's all about promoting the teleseminar which is as easy as telling your
list/previous customers about a free teleseminar that will teach them all about .
As I said earlier, give good
content in the seminar for free and your sales ratio will be high.
- Generating More Traffic
The easiest way to make more
affiliate profits is to simply generate more traffic.
I generally use pay-per-click
traffic for almost all the affiliate products I promote simply because you can
control exactly how much money is going out- and once you figure out how many
visitors it takes to make a sale with whatever you are promoting, then you will
know exactly how much money will come in.
PPC advertising just makes affiliate marketing easier if
you ask me!
First off, pay per click (PPC)
does NOT mean Google Adwords. Adwords is just the most popular form of PPC
advertising, but it is definitely not the only one. On that note, PPC search
engine advertising is also not the only form of PPC.
You can pay per click on a
variety of different advertising vehicles including banner ads, text ads, flash
ads, email ads, etc.. So don't limit yourself to just Google Adwords, or just
search engines.
If you want to find more
sources where you can pay per click, just go to Google.com and search for
"pay per click advertising".
Before you do any PPC
advertising (or any advertising for that matter), you need a good tracking
system to track your results. If you are doing search engine PPC, you need to
know which keywords are producing sales and which aren't. This will help fine
tune your marketing system.
Included in
this product is a software program which is perfect for tracking search engine
pay-per-click ads. It allows you to use "trackers" for each keyword
and will then display how much
traffic that keyword is getting. Although most systems like Googe.com, MSN.com
will have their own tracking that you can look at as well, it is best to have
all of your tracking for all of your affiliate products in one place.
So what works in PPC
advertising? Well, the truth is, 90% of the money you make from PPC ads will
come from 10% of your keywords- The same keywords that produce results for you
in the organic search most of the time.
Be very specific.
"Golf" is going to be way too expensive, but "Golf swing
instruction" may be much cheaper per click and will certainly produce more
sales if you are selling golf instruction.
This isn't really rocket science,
it has just been made to be more difficult than it really is. The fact is, if
you want to get big traffic from PPC keyword ads, then you will be spending
some big money.
The more competitive keywords are
going to cost more, so your sales ratio will have to pick up the slack.
Here is a formula I follow..
For the more competitive
keywords that cost $0.50-$2.00, I just try to break even with my initial product
while building a list. I will gladly spend $1+ per visitor and just break even
because I know that a good percentage of those visitors will subscribe to my
list, and/or buy my upsell (profit), and/or buy a backend product from me (more
profit).
Most people just look at
trying to make a bunch of money with their 50% commission of one $27 product
that converts at 1% and are finding it incredibly hard, especially with highly
competitive advertising vehicles like Google Adwords. But if you just look at breaking
even on the first sale, it becomes so much easier. Marketing in general becomes
so much easier when the initial sale doesn't have to produce a profit.
So let's say that you are
doing the "Insider's View" video idea with a PPC advertising campaign.
You set it up to where they have to subscribe to your list for the inside view
video. You build your list this way by just breaking even on all of the sales
that are generated from that video.
So for the very competitive words that generate a lot of
traffic, just break even.
For the low hanging fruit,
the words that aren't competitive, don't cost too much per click, and don't generate as much traffic- these are
the ones that can make you money up front. The problem is, they are not
searched for as often and just don't bring in the clicks that the expensive
ones do.
It is also very important to be
on the front page when you are advertising via search engine PPC. This not only
generates the most traffic, but also the more hungry visitors who seem to buy
much more often.
So whenever possible, get on the front page, spend the
extra money to test it out and see how profitable it is for you and your
product.
You might just be breaking even
on the initial product, but your follow ups may make you a fortune. Getting the
most of each visitor is what marketing is all about!
The more you get out of each
visitor, the easier it is to generate tons of traffic to your web site. Why?
Because you can spend more.
Put it this way, if your web
site generates $3 per unique visitor, do you think it would be hard to generate
traffic from say Google Adwords? You could spend $2 per click and still make
money.
The biggest search engine PPC
advertising vehicles are Google Adwords, Yahoo Search Marketing, And MSN Ad
Center. There are others, but I never found the others to be worth the effort.
However, there are a lot of
sites that offer PPC advertising that isn't search engine keywords. Like I said
above, go to Google.com an do a search for it and you will get plenty of ideas.
It is a good
idea to set specific days to do certain tasks that will build traffic. For instance:
- On Mondays and Thursdays,
check all PPC advertising and tweak the
campaigns to make them profitable.
- Go to the discussion forums
that are in your market at the end of everyday (after your to do list is
completed) and make relevant post about the topic and leave your link in your
sig file (don't spend too much time at the forums, just get in and get out).
- Pick a day each week to
brainstorm new ideas to generate traffic (I don't work on Fridays or the
weekend, so my brainstorm day is Thursday so that the ideas are in my head all
weekend. I find this helps to come up with new ideas while I'm out and about enjoying life.)
- Whenever you find something
that works well, outsource it. If you have found that it works, and are done
with all of your testing or experimenting with that concept, then you can
outsource it and move on to finding other traffic generation methods that work well for your business.
- Conclusion
Well that’s it. Those are the main
things I do to make good money from promoting affiliate programs.
The best part is, it doesn’t
take much time at all to do these things. That’s why I love affiliate programs
so much. All you need to do is send traffic basically and get paid.
I hope you learned a few things and will try out some of these ideas as they are all tested and proven to work!
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