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Guide to Successful Online Freelancing 2
The Publisher has strived to be as accurate and complete as possible in
the creation of this report, notwithstanding the fact that he does not warrant
or represent at any time that the contents within are accurate due to the
rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this
publication, the Publisher assumes no responsibility for errors, omissions, or
contrary interpretation of the subject matter herein. Any perceived slights of
specific persons, peoples, or organizations are unintentional.
This book is a common sense guide to marketing online. In practical
advice books, like anything else in life, there are no guarantees of income
made. Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services of
competent professionals in legal, business, accounting, and finance field.
You are
encouraged to print this book for easy reading.
TABLE OF CONTENTS
Freelancing exposed! Discover the
latest way of earning more bang for the buck for your talent, skill and
expertise!
The advantages and disadvantages,
pros and cons of living the lifestyle of a freelancer!
Want to convert your skills into
cash? Strongly desire to be renowned for your expertise? Here’s how in a “step
by step” fashion.
Discover the “hiding places” and
large pools of TARGETED prospects that are looking for expert services from
you!
Is freelancing really for you? Read on to learn why and how.
Establish Yourself As A
Professional Freelancer And Earn Massive Lines Of Clients Hungry For Your
Service!
Freelancing – 21st Century Way of
Making a Living
When you think of freelancing, what is the first thing that comes to your
mind? You probably think of a writer, novelist or journalist right off hand.
That is primarily because for centuries, the only real job you could have
as a freelancer had to do with your mastery of the written word.
But we are not still stuck back in the early nineteen hundreds – no we
are in the twenty first century, a time that appreciates freelancers in
hundreds of different jobs.
Sure, you have probably heard of freelance photographers too, you may
have even met one or two in your life, but what about freelance software
designers, freelance medical billing specialists, or even freelance scientific
researchers?
There are all jobs that have recently begun to see massive growth in
their respective fields because more and more people are realizing that they
can make far more money working for themselves as freelancers than they ever
could solely from working under the wing of their previous employer.
So it sounds pretty good doesn’t it? You work in some field for quite a
few years, get a lot of practical experience in your chosen area of employment
and then gradually make the switch from working the nine to five to becoming
your own boss as a freelancer.
But is it really as easy as it sounds to become a freelancer and actually
make a living doing work on a freelance basis?
We have to keep in mind that there are quite a few freelancers out there
who are only doing work part time.
Not because they make a ton of money and only have to work a couple of
days per week but because they actually have had some trouble finding work in
the past and need a much more solid career option in order to make sure that
they do not find themselves facing bankruptcy.
However, such a scenario does not have to happen to you if you are
willing to do whatever it takes to become a freelancer. Your career switch may
not happen overnight – but eventually you will become highly successful at what
you do.
It’s a
guarantee.
The first step in making that jump from office work to freelance is to
decide whether or not you have what it takes to become a freelancer.
We all want to be our own boss, but do we all have the drive and
dedication that it takes to be successful without the watchful eye of our
supervisors?
Sadly, we
don’t.
Therefore, you have to really sit down and think about what makes you so
special in the world of freelancers.
Do you have a large enough skill set to make you stand out amongst the
hoards of different people all seeking the same work as you?
Do you have the time management skills necessary to run your own
freelancing operation and meet all of the deadlines set upon you by your
clients?
If you have even the slightest doubt in your mind about freelancing, then
maybe there are other career paths that are better for you in the long run.
Now, provided that you are willing to jump in to your freelancing
business with both feet, you need to start off on the freelance path slowly
before you can really start raking in the cash.
Don’t quit your job just yet! Instead, you need to begin your hunt for freelance work in your area of expertise
on the internet and see what you can come up with.
Some skills, such as the ability to write coherently or do software
design for clients of all types, are highly marketable and you should really
have no difficulty whatsoever finding a goldmine of work.
On the other hand, if you are only able to do tasks that are not as
easily marketable on a freelance basis, you will have much more difficulty
finding work for your freelance operation.
Currently some of the most popular fields for freelancing include
writing, editing, photography, web and graphic design, software design, and
architecture or drafting.
Once you have settled on a field that you want to freelance in, you will
need to start finding your first clients. Whatever you do, do not start your
hunt with any of the clients that you may have dealt with in your current job.
There are all kinds of laws against this practice and it may get you into
serious trouble if you are caught.
Instead, turn to your favorite search engine and search for some forums
and databases specifically designed for freelancers seeking work in a
particular field.
After a long day at the office, you decide to stop by your local Barnes
& Noble bookstore to pick up a copy of your favorite magazine.
When you open it up to a story that you find fascinating, you look at the
author’s name and see that in his biography it says that he is a professional
freelance writer.
Looking at the selected photographs, drawings and diagrams quickly makes
you realize that all of the artwork for the story was also done by freelance
photographers and graphic designers.
Returning home from the bookstore, you decide to start up your computer
and log online to check out the news for the day that you might have missed.
Topping the list on your favorite tech news website is a brand new
program that looks like it could be a lot of use to you.
Visiting the software programmer’s website shows that he is also a
freelancer – and seems to be doing rather well at his chosen trade.
Realizing that so much is created by freelancers, you decide to dedicate
the rest of your evening to researching the freelance databases to see if you
have what it takes to join this
growing world of self employed individuals.
Before you begin your hunt to be a freelancer though, you need to know
the benefits and the drawbacks of working for yourself on a per client basis.
A lot of people will tell you that setting foot outside of the office was
the best thing they ever could have done while others will tell you that they
could not wait for
each of their freelance projects to be over because they simply could not
stand the stress of their assignments.
In order to be a successful freelancer you really have to weigh all of
the pros and cons and be absolutely sure that the career path is right for you.
So, without further ado, here are some of the most common benefits and
drawbacks you will face as a freelancer.
The moment you decide to become a freelancer, everyone you talk to will
probably tell you how cool it is to be your own boss.
You are in control of your work and nobody else (except for your clients)
can tell you what to do. If you don’t want to work on Fridays – you don’t have
to.
Take any days off that you want, but make sure that you finish your
projects by the deadline. By being your own boss, you really have the freedom
to steer your life where you want it to go.
You get to plan your own schedules, choose the projects that you find
enjoyable, charge any rate you please, and be almost totally self sufficient –
a major bonus of being a freelancer for many people looking to escape the daily
grind.
Another of the big benefits you will always hear people talking about
when it comes to freelancing is that you can set your own dress code. If you
find all of your freelance work online, who is to say that you don’t have to
just hang around in your pajamas or underwear all day long?
No sense in getting all dressed up when you can just get out of bed,
enjoy a nice cup of hot coffee, watch the news for a few minutes and then plop
yourself down at your computer to start your workday.
Freelancing gives you the ability to work in your own style and in total
comfort no matter who or what you are doing work for.
By working freelance you can also spend a lot more time with your family
and friends.
Because you do not have to go to work on a strict schedule, you can spend
time with your children when they get home from school and with your friends
and your spouse whenever they have off work.
The flexibility of having a freelance career is second to none and there
is practically no other job in the world that gives you both the spare time and
the financial freedom to do what you want to do when you want to do it.
Finally, with freelancing you have a near limitless income potential.
Because you work for yourself, you get to keep all of what you earn. Not a
penny goes to anyone else (aside from the government in the form of taxes).
All of the profits belong to you so you get to spend it how you please.
Furthermore, because you work on a per project basis, you can accept as many
projects as you want to earn as much money as you see fit.
You are not
salaried, so the more work you do, the more you get paid.
As with anything in the world, there are drawbacks to becoming a freelancer in any field you choose. The predominant drawback is that you are not as financially stable as you are when you are working for someone else.
On one hand it has opened the doors to make the world of freelancing much
more accessible to anyone who has ever thought about setting out on their own
and becoming their own boss.
On the other hand though, the internet makes it very easy for freelancers
to get in touch with potential clients and possibly steal jobs right out from
under you.
Because of the heavy competition as a result of the internet, you may
have to start out with very low pay for each project you do as a novice
freelancer.
When your client list expands however, you will be able to make more in
the long term.
We have all read an article, seen a photograph, tinkered around with some
software, or visited a website that was designed by some type of freelancer.
Chances are that at some point or another we have all wanted to go out on
our own – away from our current jobs – and start a new career path as a
freelancer in our field of specialization.
But why don’t
we?
What holds so much of us back from going out and doing what it is that we
want to do with our lives?
Why do we allow ourselves to be tied to our employer as if some invisible
shackles enslave us?
What types of skills do we need in order to finally break free from the
nine to five shifts and start out on our own as a freelancer?
You should ask yourself all of these questions before you even think
about quitting your current occupation in pursuit of a freelance job.
Each and every year, far too many people believe that they can simply
quit their jobs and pursue a career as a freelancer in whatever their specific
field may be – and far too many of them fail, only to go crawling back to their
previous employer in hopes that he will give the destitute freelancer his
former job back.
This unfortunate circumstance happens for one reason and one reason alone
– the person who wanted to branch out on his own as a freelancer had no idea
what to expect.
People told him that he could be free, have as many days off as he wanted
and retain all of the profits from his work.
But nobody ever told him that he may have to work long and hard to meet
deadlines, manage his finances himself, and compete with thousands of others
for the same clients.
Before you begin any ventures into the world of freelancing, you should
know that it is not all fun and games – a lot of serious thought must go into
your actions if you are to be successful.
Now that you have thought it over and you are absolutely sure that
freelancing is right for you, it is time to set foot into your new career path
and start looking for some work.
Whatever you do, do not quit your current job right now, as you will not
have a livable source of income for at least a few months while you search for
well paying projects.
Quitting your job will come in due time, but only after you have managed
to net a few illustrious contracts first.
With your passion and desire in hand, the first step of your new life as
a freelancer should be to log onto your computer, pull open your web browser of
choice, head over to one of the top three search engines, and look for work.
Use specific keywords that can describe what you want to do with your
life and sooner or later you will wind up with a massive database of different
websites that cater to the freelance community in your specific field.
After all, if you are a freelance writer why would you look for work at
the software programming freelance directories?
Once you have constructed a list of the top websites in your field where
you think you will be able to find clients, visit the sites daily (or subscribe
to their RSS feeds) to find projects that would not only be interesting to you
but will also pay the bills.
Chances are that when you start out down the road of a freelancer in any
field you will find that you can only get small time, low pay contracts and
projects that really do not require much skill at all.
This is because
you are new and relatively unknown to the freelance community.
As time passes though, and you get client after client, more and more
people will start to know who you are and the kind of work you will do.
You can then net the higher paying projects that will allow you to really
start supplementing your income greatly.
Eventually you may even find that some potential clients may start coming
to you with their work, hearing how much you can accomplish or how good you are
at meeting deadlines from the people who hired you previously.
Upon becoming a freelancer for the first time, it is also important that
you create a mass of different items that can show off the kind of work you do.
Making this portfolio may be one of the most important things you can do
if you want to succeed as a freelancer, as it will help you move up in the
world of freelance work.
Only include projects that you have all of the rights to, as if someone
thinks that you may have stolen pieces of your portfolio from others, the word
may get out and you risk not being hired for freelance work by anyone – ever.
Furthermore, only add items to your portfolio that make you look good in
whatever particular field you are trying to find freelance work in.
Sure, if you are looking for freelance work as a web designer you could
include an article you wrote on chemistry, but why would someone looking for a
skilled web designer really care about something you wrote for a chemistry
website – unless your client was also hiring you to write his web copy.
Finally, your competition from around the globe will be another major
barrier in your pursuit to become a self sufficient freelancer.
People from all walks of life and from just about every country in the
world will be competing for the same projects as you, so you had better be
prepared to offer something that other people simply cannot compete with.
For example, if you are a freelance writer or editor, the best way to
compete is to explain to your clients that you are a native English speaker.
Graphic and web designers as well as software programmers should take
plenty of extra college courses to show how well they are educated in their
craft.
Finally, no matter field you are freelancing in, you should always take
some time as an unpaid worker to create some examples for your portfolio that
really highlight your strong points.
So you have finally decided to take that first big step in your career
change towards the world of freelancing, but there is just one hitch – you have
no idea where to find your first clients and customers.
A few years ago you would have to act solely by means of local businesses
and private residents of your community in hopes that someone, anyone you know
could lead you to a potentially high paying client for your freelance work.
Writers always had it easier because there were hundreds of magazines and
newspapers who always needed freelancers on a day to day basis – but if you
were a web designer or a software programmer, chances are you were out of luck.
But that was back before the internet wove its way into homes across the world.
Finding customers for your fresh freelancing operation has never been
easier thanks to the internet. People and companies looking for freelancer
workers to help them with a project or two are all over the place and can help
you get started in the freelance world if you are lucky enough to find a client
that will work with you time and
time again.
Furthermore, as a freelancer you can also use the internet to your
advantage to advertise your services on various forums and other freelance web
resources. In these situations, instead of you looking for some prospective
clients, they look for you – allowing you to focus on whatever tasks and
projects you are currently working on for others.
As an up and coming freelancer, the first thing you must do when looking
for clients is to get your name out there. Let people know who you are, what
you do, how well you do it, and what you can do for them.
Potential clients love a freelancer who is willing to get the job done
right the first time on a timely manner, and if you have no prior experience,
you may have trouble getting high paying customers to trust you right off the
bat.
However, if you start with a few low paying jobs, you will quickly find that
you can advance through the ranks very rapidly and soon be able to net all of
the projects that will allow you to keep your freelance business self
sufficient.
There is no better way to get off on the right path as a freelancer than
to assemble a clear, concise, and focused portfolio of your work.
You can either include this portfolio as an email attachment when you
apply for positions offered to you by clients, or if you have some web design
skills you can create a personal portfolio website that outlines all of the
specific projects that you have worked on over the years for various clients.
Whatever type of portfolio you choose to create, be sure that it is
targeted to the audience you are trying to attract, as there is no sense in
including work you did as a software programmer if you are looking for work as
a freelance photographer for example.
Now, when it comes to finding clients for your freelance business in
masses, you need to focus your attention to the various forums and discussion
boards that dot the web.
Google is a great way to search for different websites that are specific
to your chosen freelance field, and if possible you should avoid posting
advertisements
for your services in freelance forums that are not frequented by people
who are looking for freelancers in your line of work.
Posting out of section makes you look bad and could result in you being
banned from various freelancing websites that may have proven helpful to you in
the future as your business expands.
Because it is so important for you to find freelance websites that are
focused to your particular field of operation, you need to decide on one or two
services that you think you can find freelance work in and then go from there.
If you choose one of the popular freelance jobs, such as writer, editor,
photographer, web designer, or software programmer then you will have a much
easier time finding work online because there are so many different freelance
directories available to you.
As any kind of freelancer, one of the best places to start your search
for customers from around the world is Craig’s List.
This is your one stop shop that can help you find work in your local
metro area as well as in cities and countries from around the world.
Most of the jobs offered at Craig’s List allow you to work at home
although you may have to visit the offices of some of the higher paying
positions from time to time.
Another amazing resource for freelancers of all kinds is Guru, a website
that helps prospective freelancers in all fields find customers from around the
world.
It caters mostly to well establish freelance professionals though, so you
may want to turn to it later once you have exhausted your other freelancing
options.
If you are a freelance writer or editor, there are a couple of excellent
freelancing websites for you.
The first is Freelance Writing, a massive database where employers and
freelancers can post their information in hopes that they will find a suitable
match on a per project basis.
You will mostly find lower paying jobs here, but it is a great start if
you are just getting into freelancing or if you are simply looking for a couple
of easy part time projects to supplement your current income.
Also, the Writer’s Market is a great place to not only find work but to
learn all of the ins and outs of the writing and editing business. You can get
in touch with potential clients as well as hone your skills as a writer.
Those involved in the world of design and programming should turn to
ScriptLance as their source of well paying jobs in their chosen industry.
As one of the leading websites for those involved in programming and
design, this is probably the most likely place that you will find a well paying
job in the web and software field. If you are looking for other options, check
out the Freelance Job Search, a website that will help you find lesser known,
but well paying freelance jobs in the world of web design, graphic design, and
programming.
If you are planning to quit your current job and enter the world of the
freelancer, then you had better be pretty darn well sure that this is something
you want to do.
Even if you are totally sure that you want to become a freelancer in your
chosen field, is it something that is financially possible for you?
Can you
support your family on the salary you make from a freelancer?
What about healthcare, are you prepared to give that up too in pursuit of
a future as a freelancer?
Can you handle the stress that comes from working with tight, often
ridiculous deadlines on your projects?
Do you work well by yourself and can you speak well when talking with a
potential client who may want to hire you for his next project?
Finally, do you have what it takes to constantly advertise yourself and
your services to anyone who may be interested?
Far too often, people think that they want to be freelancers simply
because it sounds cool.
After all, many people get it into their heads that there is no more
relaxing work atmosphere than being able to wake up late, work on your computer
while you
Maybe not financially at first, but by way of getting your name out there
and adding employment opportunities to your ever expanding list of satisfied
customers.
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